I’m definitely a little bit biased about the role of a copywriter when it comes to marketing, but I think there’s reason to be. A whole lot of reasons in fact. I’ve lost count of the number of websites, emails and social media posts I’ve come across that are mind-numbingly dull. It’s often the case that a brand has spent a large percentage of its budget on design and totally overlooked the importance of written content. Granted, it if looks good, it might command attention, but if the content is shit, it’s a fast track downhill from there onwards.
Picture this… You’re updating your new website and you need content, do you?
Outsource it to an agency, write it yourself (because no one knows your business better than you do, right?), assign it to the office apprentice OR steal the majority copy off another website because they’re just words?
You might be surprised, but the correct answer is…*dramatic pause 💁*
Hire a freelance copywriter.
If you asked me a couple of years ago if I thought copywriting would take up the majority of my days, I would have told you no. Not just because my spelling is often so bad even spell check doesn’t recognise the word, but because then, I didn’t appreciate the importance of words either. Now, I realise that there is so much more to copywriting than ‘just’ writing. So, sit back, relax and allow me to explain to you why exactly you should be hiring a copywriter if you don’t already use one.
It saves you valuable time
As with all businesses, there comes a time when you need to start outsourcing, as reluctant as you might be when it comes to sharing your responsibilities or parting with your cash, it’s just one of those things. Believe me, I definitely didn’t want to hire an accountant, editor or designer, but here I am, shelling out for all three. There’s every likelihood that your precious time is better spent elsewhere when it comes to running and maintaining your business.
It will probably be cheaper than using an agency
When you think of outsourcing any of your marketing needs, your first thought is probably to use an agency. Of course, there are plenty of arguments for and against when it comes to the battle of freelancer vs agencies (that’s a whole other blog post), but when considering value for money, going direct to a freelancer might just pay off. I’ll let you into a little secret, it definitely will if you hire me.
The quality of content will be significantly better
The phrase ‘if you want something doing, do it yourself’ most definitely doesn’t apply when it comes to writing your content. Whether it’s for your website, emails, scripts, social media or branding, one thing’s for sure, a professional writer will do a much better job of it than you will. Not only will they produce higher quality copy, but they’ll likely do it a lot quicker too! Don’t take it personally, we just have a way with words.
Freelancers can often bring fresh ideas and content to the table
Of course, you’ll get this if you’re working with an agency too, but you definitely won’t if you take on the role of copywriter yourself. Personally, I have years of experience and knowledge in all aspects of business. Pair that with 5 years of studying marketing and a passion for building brands, and I can bring a lot more to the table than you might have first thought.