My first big freelance project was with a start-up, and I went on to work with the same team for a second project later that year. For both projects, I was able to take the creative lead when it came to content, social strategy and outreach programs. This often meant I’d be given a very basic brief along with the freedom to make key decisions without too much discussion.
After going full-time freelance in September last year, I picked up a lot more projects; it didn’t take me too long to realise that I wasn’t really cut out for following specific briefs and at times, strategies. I work best when I am able to create and implement strategies, question decisions, make suggestions and avoid all the red tape/back and forth you have to go through with some clients.
Of course, I’ve worked with clients that already have a strategy in place, and I’ve written content following super specific briefs, and I didn’t hate it. However, I definitely prefer it when I’m given an opportunity to play a more active role when it comes to a brands overall strategy. Sometimes these ideas are welcomed, other times they are shut down, but in my opinion, it’s always good to share them. My brutal honesty is both a blessing and a curse in every aspect of my life.
I’ve worked with start-ups that have failed and many that have flourished, each and every project has taught me invaluable lessons and skills that I am able to carry forward. With new brands and small businesses, you often find the team are more open to change, and with a shorter chain of authority, these changes can be implemented quickly and efficiently to keep up with the ever-changing world of digital marketing.
When it comes to marketing, every business should be more receptible to change, and that’s usually the beauty of the start-up/SME industry. For me, marketing is about pushing the boundaries, trying new things, taking risks and having opinions that actually count. I can be a little impatient, and I don’t really like to be micromanaged. That being said, I’m a team player and will happily go above and beyond for a brand I genuinely believe in. So, that’s why I’ve quickly found that start-ups and SME’s are the perfect fit for me.